Hangzhou Xinfeng Magnetic Materials Co., Ltd is a new high-tech enterprise specialized in research, production, application and development of the permanent magnet materials. Our main business: NdFeb Magnets, SmCo Magnets, Alnico Magnets and Magnetic Assembly. Xinfeng Magnet was found in 2000 which covers 42,000 square meters. The annual output of NdFeb Magnet is 1200Tons / year, SmCo Magnet is 800Tons / year, Cast Alnico is 1000Tons / year. And annual value of Magnetic Assembly is over ten million. Various product specifications have formed a series of tens thousands. Products are widely used in automobile, instrumentation, coating equipment, wind power, motor, electroacoustic, frame, magnetic separator, aerospace and other high-tech fields. Through the development for many years, our customers are mainly distributed in North America, South America, Europe, Asia, Africa, Oceania and other regions and our products are all over the world. We are committed to developing into one of the first enterprise with innovation ability in the magnetic materials industry.
Humanized management, 20 years of steady development
With twenty years of development, Xinfeng Magnet not only occupies a place in today’s magnetic materials industry, but also has accumulated sustainable development experience and strength, which can’t be separated from a professional team of Xinfeng Magnet. It’s an important factor to retain and cultivate talents of Xinfeng management culture. First, Xinfeng Magnet won’t dismiss staff. It’s not like some companies hire when business is good and fire when business is bad. Second Xinfeng Magnet is big family, there is no class concept, we are all siblings. Any staff can put forward their own opinions, so that everyone can learn from experience and constantly absorb the strengths of others to enrich and improve themselves. Certainly, Xinfeng maintain an outstanding talent team because of the humanized management. However, in order to inject strong talent competitiveness into the sustainable and long-term development of enterprises, inheritance among talents is also indispensable. Therefor, in the way and method of training new staff, we adopt the “hand in hand” method of old staff with new staff to ensure the quality of learners. In the Xinfeng factory, not only you can often see that there are old masters in every process, but also they summarize the experience to teach new staffs. In the sales team, a business manager leads a new staff to on a business trip, discuss and analyze how to develop customers and solve problems. In the corresponding time, the company will conduct performance proficiency assessment for new staff. There will be rewards for qualified and outstanding staffs including their masters. It is also a recognition of their master’s abilities and the work achievements. The master will get more involved on how to better and more efficient teaching qualified and excellent outstanding apprentices, which is also a kind of honor.
The company leaders often mentioned in the conference: Our excellent old staffs not only strengthen the basis of our talent team, but also lead our new staffs to make progress faster. On the firm basis, we also ensure that there is a fresh vitality in the continuous injection. This is our technical strength of continuous progress can’t leave without the strength of the talent team.
Technical strength to create the core competitiveness
Product quality to win
It’s not going to happen overnight for Xinfeng Magnet to develop today and become an important member of magnetic materials industry enterprises. Along the way, we carried out the concept of quality first, which has laid a solid foundation for Xinfeng Magnet long-term prosperity in the past 20 years. There is no doubt that magnetic materials as the basic materials of electronic products, instruments, aerospace and other products, its quality is related to the benefit of the end products. Winning by quality is the guarantee of sustainable development of enterprises. Not only we guarantee to provide customers with high quality products but also strive for reasonable prices and perfect after-sales service. At the same time, Xinfeng Magnet also pay attention to close to the forefront of the market demand and research new products. Customer demand is our eternal pursuit. Only in this way can we continuously develop new markets and have a long history.
In the terms of production control, Xinfeng Magnet has an advanced tracking system, and we can track which staff used the which machine from raw materials to finished products and shipment. Each batch of the raw materials into the company will go through strict testing, and we can only use the raw materials which meet our company’s requirements. All the source of the problems can be traced, the perfect tracking system is to effectively guarantee the quality of products. In addition, Xinfeng Magnet application engineering team also has the complete technical expertise and knowledge in the field of magnetic materials and can also play a good guarantee for the quality of the products. Many of our engineers are with rich experience and solid skills. Many domestic manufacturers of home appliances do not understand the principle of magnetic cores that applied in air conditioners and refrigerators. But our engineers can help to solve the problem of magnetic core saturation. Our technology is quite mature as well as the multi-stage magnetizing coated epoxy magnets that used in the automotive industry value products and can solve all kinds of difficult problems for customers. It occupies more than 80% of the market share in this industry. The split magnetic ring made by us are of stable performance and price advantage that used in the cylinder products. And it quickly occupies this industry market. Even after the product enters the sales process, once the customer finds the problem of the overall product, even if it is not the problem of our magnet, our engineers will help the customer to analyze and solve the problems in time. Because this is also a very good case for us to study and also let us understand deeper and widely in the application of the magnetic materials. After all, the knowledge gained from books is not perfect, only go deep into customers, in-depth use of customer products, so that can provide better, more perfect and more practical solutions with authority.
Keep up with the pace of the market, close to the actual needs of customers
Another winning formula of Xinfeng Magnet is according to the market demand, constantly adjust the strategy and close to the customer’s requirements. In order to close to the customer’s needs, the conduct of the business has also been adjusted. We match a corresponding fully responsible salesman for each customer, so that customers can find us instantly if they have anything. Because each salesman has been professionally trained and they can solve the simple problems by themselves for customers quickly. If they have met the knotty problems, the salesman will feedback to the company, and the company will send the corresponding technologist together with the salesman to solve the problems for customers until they satisfied with us. In a word, all stand in the perspective of customer demand to consider, which is also an important factor for Xinfeng Magnet to win the market.
Focus on emerging market, strive to provide more cost-effective quality products
In the recent years, Xinfeng Magnet has been constantly focusing on the emerging market and research the new products, adhering to the technical strength and product quality to improve the market competitiveness, based on the frontier market to provide our customers with more cost-effective quality products. In terms of the current development situation, emerging markets have a great space for development, such as 5G and new energy vehicles. More bullish on renewable energy for the future development, such as solar power and wind power. At present, the wind power motor with large NdFeb magnets researched by us can cooperate with the field of solar energy and wind energy. For especially large specification magnets, we can joint the magnets into the size of customer’s need. In addition, there also has a great development potential in China’s electricity industry, such as air conditioners and refrigerators. Xinfeng Magnet also focuses on cooperation with the government policy on environmental protection and energy conservation, which can effectively improve the energy efficiency of air conditioners and refrigerators.
“Pledge is abundant” concept is the constant adherence of Xinfeng for 20 years. People-oriented, quality win, close to the needs of customers and stive to grow into an enterprise that can promote the long-term and healthy development of magnetic materials industry.
Post time: Sep-23-2017